COLOR = A DOPAMINE BOOST

BY WEARING A CERTAIN COLOR, TEXTURE.

OR STYLE, WE CAN ACTIVATE THE RELEASE OF DOPAMINE, THE FEEL-GOOD CHEMICAL OUR BODIES MAKE. THE TERM WAS COINED BY FASHION PSYCHOLOGIST DAWNN KAREN. DUBBED "THE DRESS DOCTOR" BY THE NEW YORK TIMES. WHO WROTE ABOUT OPTIMIZING MOOD THROUGH DRESS IN HER BOOK DRESS YOUR BEST LIFE AT THE START OF THE PANDEMIC KAREN STARTED LOOKING FOR WAYS TO NATURALLY BOOST DOPAMINE.